brand know-how built in

We are OEM/ODM specialists but we’ve also built our own successful brands from scratch which we run and operate internationally. It’s this full spectrum expertise that allows us to better understand our clients needs. We get what it means to run a brand and know the right discussions to have to bring the most meaning to our processes.

Roo Games ™

Multi-Award Winning Games

Roo Games™ designs, high-quality, wooden, educational and family games for every age group. Although we’re young, it’s being born from the pedigree Tree Toy’s 32+ years of experience and success that makes us a Roo that’s wise beyond its years.

Roo Games is the right platform for us to innovate, create and offer the highest quality games that surpass all international safety standards while retaining huge value for money. This is our commitment to you.